| บทความวิจัยที่ตีพิมพ์ในวารสารวิชาการ (Publications) | | | 2561 | Pitchayadol, P., Hoonsopon, D., Chandrachai, A., & Triukose, S. (2018). Innovativeness in Thai family SMEs: An exploratory case study. Journal of Small Business Strategy, 28(1), 38-48. | | | 2557 |
Pitchayadol, P. & Supanchanaburee, P. (2014). Country of Origin Effect on Purchase Intention of Thai Consumers: The Moderation of Trusting Beliefs and Brand Equity. Academic Journal of the University of the Thai Chamber of Commerce, 35(2), 1-17. | | |
