บทความวิจัยที่ตีพิมพ์ในวารสารวิชาการ (Publications)
2022
Investigating the roles of educational usage activities and motivations behind continuance intention for Facebook assisted student engagement
2021
Investigating the roles of educational usage activities and motivations behind continuance intention for Facebook assisted student engagement
2020
IMPACTS OF SOCIAL MEDIA’S REPUTATION,
SECURITY, PRIVACY AND INFORMATION QUALITY
ON THAI YOUNG ADULTS’ PURCHASE INTENTION
TOWARDS FACEBOOK COMMERCE
2020
IMPACTS OF SOCIAL MEDIA’S REPUTATION,
SECURITY, PRIVACY AND INFORMATION QUALITY
ON THAI YOUNG ADULTS’ PURCHASE INTENTION
TOWARDS FACEBOOK COMMERCE
2018
Exploring Facebook users’ willingness to
accept f-commerce using the integrated
unified theory of acceptance and use of
technology 2 (UTAUT2), trust and risk under
the moderating role of age and gender
2014
Trust and Risk in Purchase Intention through Online Social Network: A Focus Group Study of Facebook in Thailand
ผลงานวิจัยที่นำเสนอในที่ประชุมวิชาการ (Proceedings)
2024
Dust Forecasting using ARIMA and ARIMAX Models
2021
เว็บไซต์การท่องเที่ยวชุมชน กรณีศึกษาอำเภอย่านตาขาว จังหวัดตรัง
2015
Trust and Risk in Purchase Intention
through Online Social Network:
A Focus Group Study of Facebook in Thailand
2015
Applying Diffusion of Innovation in
Online Purchase Intention through Social Network:
A Focus Group Study of Facebook in Thailand
2014
Trust and Risk in Purchase Intention
through Online Social Network:
A Focus Group Study of Facebook in Thailand
2013
Applying Diffusion of Innovation in Online Purchase Intention through Social Network: A Focus Group Study of Facebook in Thailand
2013
Applying Diffusion of Innovation in Online Purchase Intention through Social Network: A Focus Group Study of Facebook in Thailand
